Expos and You (Why to Network, Now)

If you are anything like me, most of the time your inbox is flooded with offers from networking communities promoting their latest and greatest networking events. Whether they be specifically geared meet-ups, like NY Tech Meet-up, or general expos that allow you to exhibit your business’s collateral material while making new acquaintances, opportunities like this can be more beneficial to your lead generation than any advertising space. After all: The most lucrative form of advertising is word of mouth.

 Expos allow people to shake your hand and literally see what you and your business are all about. Assuming that you don’t outsource people to work the events, it provides the opportunity for prospective clients (for everyone who can walk away from your booth/table/conversation that day having learned something they did not know is a prospective client, and let’s keep in mind that there are different types of clients that exist now for a small business owner, but more on that in a minute) to see who works at the company, to see the faces and hear the voices of the individuals that drive your company’s success. Let’s not forget to mention (nor act like you won’t feel like the only pie in a world of cake should you not have any) the personalized accessories that are associated with networking events. The concept of ingratiating your brand into every palm card you display, pen you put out, or apparatus you put behind you is what makes it worth your time to attend expos. The delight I feel every time I hear “the S in that logo looks so familiar, like I’ve seen it a million times” is indescribable because it means that Sandwire, as a brand, has done its job and it has done it right. Putting your logo out there is the only way for it to garner recognition, ergo, the more you present it, the more recognizable it becomes.

 Now let’s talk (briefly) about the different types of clients that present themselves at events. Oftentimes, the people the approach you at expos don’t need your service, already have someone who performs your function within their organization, or really just wants one of those cool mouse pads you put out on the table. Either way, as you explain your business and what it has to offer, there are a couple of goals that you may strive to achieve. The first is to make your product or service stand out in such a way that they will later feel compelled to answer to you follow up email, call you for more information, or (the optimal intent) schedule a meeting where you can talk about furthering your professional relationship.

 The other goal is to bestow facts that they may not have known before. In doing so, you become a source of untapped information for them. Although this may not be enough to drive them to invest monetarily, it may be enough for them to inspect your social media outlets, and assuming you spend some of your time in the world of social media marketing, as they like/follow/subscribe to what you write and post, they have made your time and money well spent. As they find what you have to say beneficial, they will share it with the people they know. As the people they know come to find your posts equally as informative, they will spread it, right on down the line, extending the reach of your brand. Eventually, because of your single moment of enlightenment, you may reach someone who is, in fact, looking for the service that you provide. All because of a conversation you had at an event.

 With all of that being said, I will leave you with a thought for the next time you trash that invitation that has been sitting in your mailbox for weeks, its deadline quickly approaching. Nothing teaches you more about your business than talking about it. When you are asked questions that you have never been asked or presented with dilemmas that your clients don’t currently have (as far as you know), you have an opening to learn something new, to spark the innovative wheels in your mind that you are sure exist, and to (wait for it) expand.

 

You’re welcome!

The Sandwire Team

Website to use: herematch.com, meetup.com, your local commerce website

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Which Smartphone Is Right For You?

In the past month or so, several different updates have emerged from the world of technology. The Samsung Galaxy 3, Nokia Lumia 920, and iPhone5 have sparked much debate about the superiority (or inferiority, depending on who you ask) of each phone’s features. While anyone may look upon these upgraded cell phones in admiration and appreciate their unique designs and stellar capabilities, it may be difficult to know which cell phone is right for you. Although websites devoted to technology discuss the various characteristics in detail, it can become easy to get lost in their jargon—pixels and GB’s and LTE’s, oh my! Luckily, Sandwire has provided some tips to make sure your next purchase is the perfect one!

Keep these things in mind while you browse your provider’s store:

  • What type of User Interface would you like to use?

On many tech websites, they refer to the User Interface, or UI, experience. The UI is the home screen or any additional screens you may have on your phone that display your apps, contacts, and other functions.

If you like simple UI’s, then the Galaxy S3 or iPhone5 would be your best option.

  • Do you prefer an Apple or PC?

iPhones work off of an iOS only, which may inhibit certain programs and players. However, it is preferred by those who have owned Apple products for years. All of the other Smartphones work off of a Windows-based OS platform

  • Think of the people you are in contact with the majority of the time—what phones do they own?

If you find that you speak to the same people throughout your day, perhaps it would be best to have similar phones and OS’s to make things flow more smoothly when you send or receive data.

  • Which phone will be adequately supported by your service provider?
  •  Are the accessories for a phone important to you?

Do some research on the most common types of accessories available for each cell phone. If pickings seem slim or undesirable, then perhaps that phone is not for you.

  • Do you often use your phone as a camera?

While all of the phones take beautiful pictures, the Samsung Galaxy S3 and Lumia have better quality cameras, while the iPhone5 has a more simple sharing process.

 

These are just some of the things to consider when you are deciding on which phone to purchase. Remember, you shouldn’t take this decision lightly. A Smartphone is an investment, one that can cost you and your business hundreds of dollars. Do the research that will allow you to feel completely comfortable with your purchase. Oh, and, get insurance.

 

You’re welcome!

-The Sandwire Team

Hello Friends!

Since Sandwire’s start in 1997, the people that we do business with and the community that we all share have been of paramount importance to us. If not for our fans and affiliations, the relationships that we cherish would not exist today. So, before we go any further on the journey of introducing ourselves to the blog-o-sphere, we would like to thank every one of our clients, colleagues, and friends for their unconditional support and friendship all these years. Consider this blog, The Sandwire Crier, a celebration of all that we have shared and a testimony to years of continued success.

For those of you who don’t know who Sandwire is or what we do, any one who has met us knows that we would love to make your acquaintance and explain just that! Sandwire has been serving Long Island’s business community for 15 years. We are a full-service, Managed IT company that services every piece of your company’s technology puzzle. We do it all:

  • Servers and Networks
  • Email Hosting
  • 24/7 IT Supports
  • Data Backup
  • Phones, Faxes, Printers
  • Security Cameras
  • Web Development
  • Business Continuity
  • Technology Consulting

Plus, we install everything for you and keep up with your updates so that all of the wonderful things that allow your business to thrive live safely under one umbrella. Did we mention the 24/7 support?

Most importantly, Sandwire is the best friend your small business can have. We look to further your success, never to hinder it. If you ever have any questions about us or are more curious to find out what we do, shoot us a call! Once you have us, you’ll never know how you lived without us.

Our creative team at Sandwire decided to start a blog so that we may be closer to the people who make us who we are. There’s no doubt that the wonderful companies we work with have informative and useful things to share, so please feel free to comment, ask, and share on this blog. We are blogging to be closer to our clients, their clients, their clients, etc. That being said, our casa es su casa! We’d love to hear what you have to say about all things Long Island, technology, small business, marketing, and advertising related!

If for some reason you’re ever a bit gun-shy about posting public comments on this website, feel free to shoot an email over to socialnetworking@sandwire.com. Oh and don’t forget to check us out on Facebook, Twitter, and LinkedIn to get the scoop on cool events and ideas that we post!

Happy Reading!
-The Sandwire Team